Campaign - 2016
Client: Nasjonal dugnad mot fattigdom og utenforskap blant barn og unge (NDFU)
Visit the campaign website here.
Children from lower income families often get excluded from social, cultural and athletic activities. ALLEMED is a national campaign launched to help organizations and municipalities include those who may be excluded today.
We've made 7 short videos about 7 different ways children are excluded, from expensive equipment, trips and membership fees to social stigma, mental absence, dropouts failure in recruitment. We've also made a summary video for the campaign as a total (at the bottom of this page) and versions for tv.
NDFU is a collaboration between Norges Idrettsforbund, Redd Barna, KFUK-KFUM, , Frelsesarmeen, UNICEF, Frivillighet Norge, Kirkens Bymisjon, Røde Kors and many other organizations working with children and youth in Norway. The campaign is funded by The Ministry of Culture and Gjensidigestiftelsen.
Project manager at NDFU: Line Olea Kristiansen