Campaign - 2018
Client: Nasjonal dugnad mot fattigdom og utenforskap blant barn og unge (NDFU)
Visit the campaign website here.
Children from lower income families often get excluded from social, cultural and athletic activities. ALLEMED is a national campaign launched to help organizations and municipalities include those who may be excluded today.
We've made 5 short videos about ways children from lower income families get excluded and what municipalities can do about it.
This campaign is an extension of "ALLEMED i frivilligheten", which we made in 2016.
NDFU is a collaboration between Norges Idrettsforbund, Redd Barna, KFUK-KFUM, , Frelsesarmeen, UNICEF, Frivillighet Norge, Kirkens Bymisjon, Røde Kors, and many other organizations working with children and youth in Norway. The campaign is funded by The Ministry of Culture and Gjensidigestiftelsen.
Project manager at NDFU: Thale Solli Kvernberg